• Treat it like a Queen!

    "It’s important to find a routine that soothes and nurture one of our most important area. Every woman is different so we have to find our own way to take care of it. It can also take a long time to find it. It might change as we age and different hormonal stages enters so we need to be attentive for what it needs."

    - Kitty Chan

  • Habits... why is it so difficult to implement new habits nowadays?

    Especially new "good" habits. What are considered “bad” habits, seem much easier to absorb.
  • Platinum Awards WINNER!

    Loelle Hemp Seed Oil.
  • Coat your skin

    For many, colder weather means dryer skin. This is due to that the dry, cold air tries to balance itself by draining sources of humidity.
  • I'm on a detox.

    I'm on a detox. No I’m not cleansing myself out with green juices and sallads. I’m on a waste detox.
  • Oil Cleansing. How To Deep Clean With Oil

    I must admit that I have always heard of oil cleansing but it’s only recently that I have started to incorporate it into my skincare routine.
  • Presenting our colleague and blogger Iván Valencia

    People who are themselves and take care of themselves are authentic to me and thats beautiful. Authentic moments of joy and happiness shared with good friends, close ones and the love of your life, thats beautiful.
  • Let’s contour the face.

    One of the big beauty trends right now is the face tool Gua Sha. It’s a curved stone, often made by Jade or Rose Quartz, where you can use to massage the body and face to stimulate blood circulation and depuff any parts from fluids. Even though it’s a trend right now, Gua Sha has actually been around for centuries.
  • Thanks for your support again and again!

    Three months ago we launched the campaign to support Doctors Without Borders in their important work against covid-19. For each purchased Loelle pr...
  • Skincare – a tribute to women who paved the way for me

    These two women are my role models in many ways. Both strong and following their inner voice no matter what other people said. They had heavy labour work that tore down body and soul.
  • Sun Tanning Is Not For Everyone

    I love the sun but it can cause major damage.
  • It’s July and it’s official, summer is finally here! I’ve waited and longed for this favourite season for a long time.

    It’s July and it’s official, summer is finally here! I’ve waited and longed for this favourite season for a long time. Here in Sweden we have a gr...