About Us

We make organic skin carefresh, kind and easy. Loelle startedwith a son watchinghismotherusingancientorganicproducts from hishomelandMorocco. The family’sconnection to the country made it possible to bringhighquality, natural and organic skin care to the western market and present it to a new audience. Since the beginning, wehavebeen a family business and we like to do thingsdifferently. Still, everythingdoes not need to be reinvented. Whenothercompanies present skin care as expensive, technical and complicated, weare all aboutmaking it effortless and keeping it down to earth. That is whyweturn to ourselves, to community and to nature in order to responsiblyproduce the freshestorganic skin carepossible. We exist to do good and we do believethatgiving back is the best way to pay it forward. Thatself-care is an importantactoflovingoneself, that the routineneeds to be cherished and at the same time, be beneficial and efficient to everyoneinvolved. This gives us the motivation to keepworkingtowardsour vision; to make it easy and accessible for everyindividual to feel and look great – inside and out, today and tomorrow.